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With an impressive background spanning over three decades in the electronics industry and a bachelor’s degree in mechanical engineering, Rodrigues brings a wealth of knowledge and experience to his new position. His expertise will be instrumental in addressing the unique needs of our customers and fostering growth in this vital market.

“We are excited to have Sergio join our team,” said Anderson Albuquerque, Brazil Technical Sales Manager at AIM Solder. “His extensive experience and technical knowledge in the electronics sector make him a perfect fit for AIM Solder. I am confident that Sergio will play a key role in our continued growth and success in Brazil.”

Sergio Paulo Rodrigues can be reached at srodrigues@aimsolder.com.

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Cuevas will play a pivotal role in driving the sales team success, working closely alongside the management team to develop strategies, train team members, provide support and direction, and monitor performance. Moreover, he will communicate priorities with complementary groups like service, applications, training, and marketing to ensure customer satisfaction.

Joel Scutchfield, General Manager of SMT Operations and Director of Sales at Koh Young America, expressed confidence in Cuevas, stating, “This decision to advance Heriberto is based on his positive work ethic, team leadership, and vision to ensure the team meets its objectives, all the while and contributing to the overall success of our company. He is well-deserving of this opportunity, and I am confident he will excel in this new role, leading our sales team in Mexico and South America to even greater heights.”

With a decade of experience in successfully implementing programs to reduce downtime and enhance productivity with a Tier 1 electronic manufacturing service (EMS) provider in Mexico, Cuevas joined Koh Young America as an Applications Engineering Project Manager. He then served as the Regional Sales Manager responsible for the “Bajio” territory, covering the Mexican states Jalisco, Guanajuato, Queretaro, and Michoacan. His background, discipline, and passion positioned him as the ideal candidate for the Sales Team Leader role.

If you are attending the IPC APEX Expo show in California from April 9-11, 2024, at the Anaheim Convention Center, visit booth 2112 to congratulate Heriberto Cuevas and explore the solutions available to enhance quality. For those unable to attend, explore our best-in-class inspection solutions on our regional website and follow us on LinkedIn for the latest updates.

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The expansion into Brazil marks a significant milestone for ROCKA, reflecting the company’s strategic vision to broaden its global footprint and strengthen its position as a key player in the electronics industry. Leveraging its extensive expertise and industry-leading solutions, ROCKA aims to deliver exceptional value and support to customers in Brazil.

One of the key drivers behind ROCKA’s success in Brazil is its highly skilled sales team, which boasts more than 120 years of combined experience in the Brazilian electronics manufacturing industry. The team comprises seasoned professionals who bring a wealth of knowledge and expertise to ROCKA’s operations in Brazil.

Meet the ROCKA Solutions Brazil Sales Team:

• Oglesio Manetti Junior: With a distinguished career spanning decades in the electronics manufacturing sector, Oglesio Manetti Junior brings invaluable insights and leadership to ROCKA’s Brazil sales team.
• Henrique Tsuboi: As a seasoned professional with a deep understanding of the Brazilian market, Henrique Tsuboi plays a pivotal role in driving ROCKA’s growth and expansion initiatives in Brazil.
• Leandro Tifoski: With his extensive background in sales and business development, Leandro Tifoski brings a dynamic approach to ROCKA’s sales strategies, ensuring the company’s continued success in Brazil.
• Lourenço Nampo: With a passion for delivering exceptional customer experiences, Lourenço Nampo spearheads ROCKA’s customer engagement efforts in Brazil, fostering strong relationships and driving customer satisfaction.

“We are excited to announce ROCKA’s expansion into Brazil, with best-in-class manufacturing and distribution solutions to customers in the region,” said Rodrigo Cacho, President & CEO at ROCKA Solutions. “With our experienced sales team and comprehensive range of services, we are well-positioned to meet the evolving needs of the Brazilian electronics manufacturing industry and drive success for our customers.”

ROCKA Solutions looks forward to serving the Brazilian market and supporting its customers’ growth and success with its innovative solutions and dedicated team.

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In multiple regions in Mexico, automotive and aerospace sectors rely on Viscom’s intelligently networked systems. “We continue to grow from year to year in this important country for us. Nearshoring and trade agreements with the U.S. undoubtedly also have a major influence on this,” says Jesper Lykke, CEO of Viscom Inc., the U.S. subsidiary of Viscom AG. Vice President of Viscom Inc. Juan Briceño added: “Our team of 15 employees is exclusively responsible for customers in Mexico and that region from our office in Zapopan. We have been providing local service and support for over 15 years now.”

With “The Hermes Standard” (IPC HERMES 9852) or the IPC CFX (Connected Factory Exchange) communication standard, Viscom integrates manufacturer-independent solutions into its inspection systems. At its headquarters in Germany, Viscom furthermore develops and implements its own advanced applications related to the networking of important processes. The spectrum ranges from closed-loop functions of the SPI systems to simple merging of results from all inspection gates to multiline verification and statistically supported control of product quality.

Now, Viscom’s latest solution for smart networking is set to make greater inroads in Mexico and other markets worldwide: the modular platform vConnect. It creates an optimal environment and infrastructure for comprehensively monitoring machine processes, increasing plant safety, evaluating information collected, and presenting it in graphically appealing dashboards. Extensive data is available via fully configurable menus, which can be selected according to the requirements of operators, service personnel or management.

In addition, vConnect opens the possibility for very efficient monitoring and administration of the computer infrastructure, allowing Viscom experts to quickly decipher anomalies at customers’ sites and intervene immediately if necessary. IT security and back-up services can be controlled centrally. This applies both to the inspection systems and to the classification and programming stations. Another component of the award-winning software is scalable storage solutions that can be implemented both locally and via cloud connections, enabling the targeted processing of large volumes of different data. Regarding inspection results, Viscom offers vSPC 2.0, enabling a cross-site integration of statistical process control in vConnect.

The GLOBAL Technology Award for vConnect is proudly displayed at the North American HQ of Viscom Inc. in Duluth, GA. The awards are hosted by international industry magazine Global SMT & Packaging, and since winning last year the modular platform has evolved even further.

About Viscom

Founded in 1984, Viscom AG is one of the leading suppliers worldwide in the field of assembly inspection within electronics production. With its headquarters and production site in Hanover, Germany, the company develops, produces and sells high-quality inspection systems from the areas of AOI, SPI, AXI, MXI, wire bond inspection as well as conformal coating inspection. The systems developed and manufactured in Hanover set high standards in terms of accuracy and speed. The product range covers the complete spectrum of optical inspection and X-ray inspection for small and medium-sized companies as well as for large series production. Viscom systems are used for 100% automatic inspection of electronic assemblies such as those used in the production of automotive electronics, aerospace technology or in the manufacture of telecommunications electronics.

Product development also focuses on customer-specific system developments and networking with other production processes for smart factory applications. In order to achieve this, Viscom AG increasingly invests in its own software and hardware development which is constantly defining new standards in inspection technology.

International sales are handled by a broad network of its own subsidiaries, application centers, service centers and representatives. A service team of in-house technicians and application specialists commission Viscom systems worldwide, offering maintenance, conversion and modernization from a single source. In addition, system-specific training courses are offered for customers’ operators, programmers and maintenance personnel. Experienced engineers and technicians from the application and service departments share their expert knowledge with participants.

Viscom AG has been listed on the Frankfurt Stock Exchange since 2006 (ISIN: DE0007846867).

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During the recent FIEE trade show in Sao Paolo, Brazil, an atmosphere of excitement and camaraderie filled the air as Koh Young Technology, the industry leader in True3D measurement-based inspection solutions, and Fuji do Brasil Máquinas Industriais, the dominant supplier of high-quality equipment and services to the printed circuit board assembly market in South America, proudly commemorated their fruitful and enduring 15-year partnership.

The private nature of the event allowed for more meaningful interactions among the guests. Business leaders, clients, and partners engaged in discussions, fostering new connections, and exploring potential avenues for future cooperation. The spirit of innovation and the pursuit of excellence were palpable throughout the evening.

General Manager and President at Fuji do Brasil, Domingos Tomyana stated, “A fruitful 15-year partnership with Koh Young has brought forth remarkable synergies. We pride ourselves on balancing assertiveness and accountability, as we continuously strive for unwavering customer satisfaction.”

Amidst the celebratory atmosphere, the event underlined the importance of enduring business relationships built on trust, mutual understanding, and shared goals. Koh Young and Fuji do Brasil’s partnership should serve as an inspiring example of how collaboration between industry leaders can drive advancements and push boundaries.

“The celebration did not merely mark a 15-year long successful partnership, but rather it heralded the beginning of a new chapter”, commented Ramon Hernandez, Head of Sales and Service for Mexico and South America at Koh Young. “This next chapter promises to push the boundaries of collaboration and enhance the landscape of electronics manufacturing. With our joint commitment to deliver excellence and a shared vision for a future of possibilities, we are set to continue our journey together, making a lasting impact on the industry in South America.”

As the private event concluded, the sense of achievement and excitement lingered, setting the stage for the companies to continue their collaborative journey with renewed enthusiasm, empowering each other to reach greater heights in the years to come.

About Koh Young Technology, Inc.

Established in 2002, Koh Young revolutionized the inspection market by launching the industry’s first 3D Solder Paste Inspection (SPI) system using a patented dual-projection Moiré technology. Since then, it has become the global leader in 3D measurement-based SPI and Automated Optical Inspection (AOI) equipment for the electronics industry. Based on its True3D measurement-based inspection technology, Koh Young has developed innovative inspection solutions for challenges with machined parts, press-fit and through-hole pins, conformal coatings, dispensed materials, and semiconductor packages. Through its constant innovation, Koh Young has secured over 3,500 global customers, and commands the dominant global market share position in the SPI and AOI markets with well over 20,000 machine installations. By adopting a user-centric R&D focus, it continues to use its core competencies to develop innovative solutions for new and existing markets by listening to our customers and researching emerging trends and applications. From the headquarters in Korea, activities spread across the world through its global sales and support infrastructure spanning Europe, Asia, and the Americas. These regional offices ensure Koh Young stays close to the market, and more importantly, its growing user base. Learn why so many electronics manufacturers trust Koh Young for reliable inspection for a smart factory at our websites kohyoung.com and kohyoungamerica.com. 

About Fuji do Brasil Máquinas Industriais Ltda

In 1995, Fuji do Brasil was formed with the aim of offering high-quality equipment from Fuji Corporation and providing exceptional service support to customers in South America. Over the years, the company expanded its offerings by forming partnerships with industry-leading companies like Koh Young, BTU, and Data I/O. The company’s head office, located in Sao Paulo, Brasil, serves as the core of its operations. Additionally, strategically placed branch offices in Manaus, Campinas, Argentina, Ecuador, Peru, and other locations ensure convenient access to its services. With a dedicated team of over 60 employees, Fuji do Brasil takes pride in delivering top-notch service, support, and training to its customers, even managing complex import processes. With over 25 years of experience, Fuji do Brasil has built a highly knowledgeable and expert team, enabling the company to offer exceptional consultative support across various areas, providing the best solutions for both current and new customers. Fuji do Brasil remains committed to excellence, continuously evolving, and adapting to the dynamic industrial machinery and technology landscape. The company’s dedication to empowering customers with the finest products, service, and expertise fosters lasting partnerships built on trust and quality. fujibrasil.com.br 

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Ensuring board level reliability is critical, as the demands for performance and longevity increase, especially for harsh end-use environments, such as automotive and telecommunications infrastructure.  MacDermid Alpha will feature their portfolio of integrated solutions including the high-reliability Innolot alloy, innovative ALPHA^® CVP-390V and OM-565 solder pastes, ALPHA^® HiTech, and Electrolube reinforcement and protective polymers. When used in an optimum combination, they provide exponentially improved device performance and reliability. These material sets have been rigorously tested in combination to provide optimized solutions for customers’ reliability requirements, and to deliver the lowest total cost of ownership.

“Reliability performance is a constant concern for our customers,” said Eduardo Carqueijo, MacDermid Alpha’s South America Marketing and Sales Manager. “With the integrated solutions material set combinations, we provide customers and their supply chains, with the reassurance that these material pairings will produce the greatest reliability that they require.”

MacDermid Alpha has long maintained a strong presence of sales and manufacturing expertise in Brazil, supporting customers throughout South America.  In addition to offering a full suite of high-performing materials for surface mount and wave soldering applications, including solder pastes and alloys, solder preforms, underfills and edgebonds, liquid soldering flux, cored wire, and surface mount adhesives, they also offer electronics assemblers safe and efficient solder recycling services to support their efforts to meet expanding environmental and sustainability goals.

Established brands aligned under MacDermid Alpha Electronics Solutions include Alpha^®, Compugraphics, Electrolube^®, Kester^®, and MacDermid Enthone^®, bringing manufacturers a fully integrated ‘start-to-finish’ roadmap featuring some of the most advanced technologies on the market. Discover how we can elevate your process and make a difference to your application by visiting www.macdermidalpha.com.

About MacDermid Alpha Electronics Solutions

MacDermid Alpha Electronics Solutions enables electronics interconnection through the innovative specialty chemicals and materials from our Alpha, Compugraphics, Electrolube, Kester, and MacDermid Enthone brands. We serve all global regions and all steps of device manufacturing within every segment of the electronics supply chain. The experts in our Semiconductor Solutions, Circuitry Solutions, and Assembly Solutions divisions collaborate with OEMs and fabricators in the implementation of new technologies that redefine what is possible in device design. Our world-class technical service is constantly at hand to ensure optimized outcomes in yield and productivity. Our solutions can increase throughput, reduce carbon footprints, lower the total cost of ownership, and enable electronics innovation. www.macdermidalpha.com

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With its Total Inspection Line Solutions, Saki offers a range of quality assurance machines with superior M2M communication for streamlined product inspection. Featuring optimized software and hardware, Saki’s machinery is designed for low maintenance, operator efficiency and easy on-site upgrades for futureproofing.

Saki’s booth will allow visitors to experience the company’s latest hard- and software innovations up-close, including:

• <3D-AOI> 3Di-LS3 (with 8μm resolution camera system)

Revolutionary 3D-AOI for the industry’s fastest, highest-performance inspection and easy on-site upgrades and interchangeability. Features optional high-resolution Z-axis optical head control feature and side cameras for increased precision and height measurement expansion.

• <3D-AOI> 3Di-LS2 (with 18μm resolution camera system)

High-speed 3D-AOI designed to support large PCB sizes up to 500 mm x 510 mm and offering a height measurement range of 20 mm and an imaging speed of 5,700 mm2/s for improved productivity.

• <System Software> QD Analyzer

The SPC software suite offers a data-driven approach to continuous productivity improvement by collecting and statistically analyzing the operating status and inspection results of all equipment in the production line. The latest version of Saki’s software is key to a smart factory solution. With comprehensive reporting and real-time data, QD Analyzer is a key component in the Saki inspection range.

“The South American electronics market is demanding reliable automated inspection solutions that deliver superior quality assurance, fastest cycle times and unsurpassed inspection accuracy,” said Norihiro Koike, President and CEO of Saki Corporation. “With its unified software and hardware platform, Saki’s total inspection line solutions deliver exactly what this growing market requires.”

Carlos Eduardo de Paula, General Manager for Sales and Service in the South American region, continued: “FIEE 2023 is the first opportunity for us to showcase Saki’s latest 3D-AOI in Brazil. Show visitors are also invited to visit the Panasonic booth to experience Saki’s Machine-to-Machine inspection solutions in their state-of-the-art Smart Factory SMT line. We look forward to participating in the show.” For more information about Saki visit www.sakicorp.com.

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Mr. Pareira has played a pivotal role in the implementation of manufacturing processes throughout his career, demonstrating his proficiency in equipment installation, capability testing, and process repeatability. His expertise spans a range of products, including cell phones, chargers, motherboards, notebook components, memory modules, and LCD TVs, among others. Fabio has consistently focused on meeting customer expectations and delivering improvements that enhance product quality.

Pemtron’s General Manager in Mexico Jaime Arreola expressed his enthusiasm for Fabio’s arrival, stating, “We are thrilled to welcome Fabio to the Pemtron team. His extensive experience in SMT processes and commitment to quality align perfectly with our company’s core values. Fabio’s expertise will enable us to provide exceptional support to our local customers, reinforcing our commitment to delivering advanced inspection equipment and solutions.”

Prior to joining Pemtron, Fabio served in key engineering roles at reputable companies, including ADATA Electronics, CALCOMP do BRASIL, Salcomp LyTech, Visteon da Amazônia, Legrand Group S/A, Continental Ind. e Comercio Automotivo Ltda., Elcoteq da Amazônia, Digiboard da Amazônia Ltda., and Jabil do Brasil. His experience includes coordinating SMT teams, developing toolings and stencil designs, implementing process automation, and troubleshooting to optimize production efficiency.

Pemtron specializes in the development of high-precision inspection equipment using 3D measurement and vision source technology. Their product portfolio includes cutting-edge solutions for various industries, including SMT, automotive, lead tab, semiconductor, and more. Pemtron’s range of inspection equipment encompasses 3D Solder Paste Inspection (3D SPI), 3D Automated Optical Inspection (3D AOI), 3D Mounting Inspection (3D MOI), Wafer Bump 3D Inspection, Wire Bonding 3D Inspection, and Lead Tab Process/Inspection equipment.

Fabio Pareira’s addition to the Pemtron team will undoubtedly enhance the company’s ability to provide top-notch inspection equipment and support to customers in Brazil and beyond. Pemtron remains dedicated to delivering innovative solutions that optimize manufacturing processes, improve product quality, and drive overall efficiency.

For more information about Pemtron, visit www.Pemtron.com.

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“Adding MacTech to our distribution network is truly exciting,” said Nirav Jariwala, Sales Application Engineer at Cogiscan. “They have an excellent reputation in a key geographic region for us, Argentina – plus, they’re passionate about our industry and take a technology forward approach to working with customers.”

MacTech re-sells a wide range of SMT solutions for electronics manufacturers within Argentina – covering all aspects of the production process from SMT machines to consumables to intelligent software. Focused on production efficiency, they collaborate closely with their customers.

“Our clients are increasingly concerned about the shortage of materials due to both global problems and particular conditions in our country. We believe that Cogiscan will help our industry to manage inventory control more efficiently, assigning the correct materials and updating stocks in real time,” said Emiliano Herrero, Sales Director at MacTech. “Cogiscan, with its complete line of solutions, will drive our clients towards industry 4.0 with the digitization of the production floor.”

About Cogiscan

Cogiscan is the leading connectivity and track, trace and control (TTC) solutions provider for the electronics manufacturing industry. Cogiscan’s scalable IIoT platform perfectly integrates with all major equipment types and is highly configurable to enable a personalized solution to each customer’s specific production needs. With installations around the globe, Cogiscan’s solutions have helped to transform and optimize manufacturing operations in over 450 factories. Together with its parent company iTAC Software AG, Cogiscan is part of Dürr Group’s Digital Factory. The Dürr Group is one of the world’s leading mechanical and plant engineering firms with extensive expertise in automation, digitalization and energy efficiency. Its products, systems and services enable highly efficient and sustainable manufacturing processes in different industries. For more information, please visit cogiscan.com.

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